Adidas is doing a “Steve Jobs” and has unvieled a massive ad campaign around fussball! (that’s not a typo). But instead of going nano (small), they’re going TERA or PETA (really large).

Official pictures are here:
The worlds largest fresco ala Cistene Chapel – same style and colours too—on the roof of a train station. Just for football and just for adidas.

An overpass ad! I think the first of its kind.

And since the Cup’s being shown live on Tv with replays during call-centre hours, we can all enjoy the banter by not watching at these hours and downloading the unofficial insane podcast by the English: http://www.baddielandskinner.com/. Oh when you open this site, turn down your audio. Nasty flash noise. I opened it at 2am with the speakers and volume on MAXIMUM. Oh dear, I had to scramble to unplug the sound cable – couldn’t think of a faster way of removing the offending nois–opps. Just try it!